Case studies
From influencer marketing campaigns and brand makeovers to social media strategies and restaurant launches, our case studies highlight how we help hospitality and lifestyle brands tell their story, engage audiences, and create lasting impact.
THE STRATEGIC SHIFTTomtom Coffee House
Tomtom Coffee House, located on the corner of Elizabeth Street, is renowned in Belgravia for its exceptional coffee. The café is celebrated for its seasonal floral displays and all-day brunch offerings. Following a series of successful social media and influencer campaigns, Tomtom has become a prominent Instagram destination. Zodee Media has been working with Tomtom since 2020, supporting the brand in evolving its visual identity across digital platforms.
900 to 25,000 audience growth
Following a complete renovation, Zodee Media was appointed to lead Tomtom’s digital rebrand, involving creative content development and social media marketing.
Since then, the café’s Instagram following has grown from 900 to 25,000, reflecting the impact of the refreshed content and campaign strategies.
1 million + annaul views
By implementing a strategic video content plan combined with targeted influencer collaborations, Zodee Media has helped Tomtom achieve a consistent 1-2 million annual organic social media views across posts and profiles.
The growth was entirely organic, driven by engaging, shareable content and partnerships with relevant influencers, without the use of paid promotion.
INFLUENCER CAMPAIGN 2023
TOTAL REACH3.7M
INFLUENCERS20
INFLUENCER CAMPAIGN 2022
TOTAL REACH1.3M
INFLUENCERS10
ATYAB AL MARSHOUD
Zodee Media was appointed as the agency to lead the 2025 Christmas influencer marketing campaign on TikTok for Atyab Al Marshoud. Atyab Al Marshoud is a renowned Kuwaiti luxury fragrance brand located in Knightsbridge, known for blending traditional Middle Eastern perfumery with modern, elegant scents.
The campaign leveraged carefully selected TikTok creators and festive content to drive visibility and
engagement during the holiday season.
TOTAL REACH630,000
NO OF VIDEOS28
DELPHI FOODS
Zodee Media began working with Delphi in 2021, a Greek family-run brand founded in 1984 producing authentic Mediterranean dips, salads, olives, and tapas using the finest ingredients. Through a combined organic, paid, and influencer marketing strategy, Zodee Media revamped Delphi’s digital branding and drove sustained growth, achieving a 23× audience increase from 590 to 13,700 followers and delivering an average of 2 million impressions annually between 2021 and October 2025.
590 to 13,700
audience growth
2M yearly
impressions
INCEPTION TO LAUNCHZodee Media led the launch of HBR in 2025, London’s newest smashed burger concept, bringing the brand from Kuwait to the UK. From strategy to execution, we oversaw the social rollout, helping introduce HBR’s bold flavours and vibrant personality to a new audience and establish it as a must-visit spot in London’s competitive burger scene.
HBR
Q1 RESULTS
- 0 to 5,000+ audience growth
- 600,000+ reach
- 400,000+ via influencer content
Content Strategy Development
Built HBR’s UK online digital identity - confident, street-smart, and high-energy, reflecting its Kuwaiti roots and appeal to a London food scene.
Defined content pillars to guide all storytelling: hero menu moments, trending content, and the culture of smashed burgers.
Content Planning, Assets & Roll-Out
Planned and produced two months of content in advance, split into pre-launch, launch, and post-launch phases.
Planned posting calendars for Instagram feed and stories, incorporating partner and influencer content.
Built in strategic moments - teaser reveals, influencers, and post-launch community content.
Community & UGC Activation
Executed an influencer launch campaign end-to-end.
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